Growing Together
Relevant Innovative Value-creating
ProSiebenSat.1 Media SE
our strategy
We empower brands and create moments that matter
The strategic focus of ProSiebenSat.1 is on a diversified Group portfolio comprising three strong segments that complement each other: Entertainment, Dating & Video, and Commerce & Ventures. Our aim is to grow profitably in all three segments. Our ambition is to increase our Group revenues by an average of 4 to 5% per year in the medium- to long-term. To this end, we also make consistent use of the synergies between our three business areas. Our reach and media power are the basis for this.
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our executive board
We were able to raise our outlook three times over the course of the year. This is proof positive that we as a team managed to grow together and have put in yet another strong performance.
Chairman of the Executive Board (Group CEO) of ProSiebenSat.1 Media SE Discover
Quiz
People in Germany are spending more and more time engaging with media. In 2021, media usage reached a new all-time high: Germans aged 14 to 69 years spent 13 hours a day consuming mass and personal communications. How much of that time did they dedicate to TV as a medium?
Correct! On average, Germans spend 238 minutes or 37% – the lion’s share of their daily media consumption – watching linear TV. Online content occupies second place with 149 minutes and 23%, followed by radio (100 minutes or 16%), music (46 minutes or 7%) and gaming (45 minutes or 7%). Print and other media accounted for the remaining time.
Unfortunately not correct! On average, Germans spend 238 minutes or 37% – the lion’s share of their daily media consumption – watching linear TV. Online content occupies second place with 149 minutes and 23%, followed by radio (100 minutes or 16%), music (46 minutes or 7%) and gaming (45 minutes or 7%). Print and other media accounted for the remaining time.
At a glance
Our Results & Ambitions
Our results
ProSiebenSat.1 Group is an innovative digital group and the home of popular entertainment and digital consumer brands. Our strategic focus is on a diversified Group portfolio comprising three strong segments that complement each other: Entertainment, Dating & Video, and Commerce & Ventures. We consistently leverage the synergies between our three business areas, which has a positive impact on the Group’s revenue and earnings performance. Our reach and media power are the basis for this.
Despite the ongoing COVID-19 pandemic, ProSiebenSat.1 Group again demonstrated the success and resilience of this business model in 2021: We increased our financial targets three times during the year and grew dynamically and profitably as a Group. We generate strong returns and can offer our shareholders an attractive dividend.
Our ambitions
We want to be one of the leading digital first infotainment and entertainment providers in the German-speaking region (Germany, Austria, Switzerland) and use this strength to establish and expand global synergistic digital consumer platforms. With this strategy, ProSiebenSat.1 Group intends to remain attractive for all stakeholders also in the medium- and long-terms and to grow profitably in all three segments with a clear focus on earnings and cash flow.
The focus is on consistent value creation: We are sharpening the focus on our medium-term return on capital employed and intend to continue to pay our shareholders a reliable dividend. To this end, we are seizing growth opportunities in the entertainment business, expanding our digital reach in particular and using this strength to fuel our Dating & Video and Commerce & Ventures segments. Because these segments also pay into the value of ProSiebenSat.1. At the same time, we do not lose sight of our social responsibilities, which is why we are systematically advancing our Group’s sustainability performance.
PROSIEBENSAT.1 GROUP
CompaNy Profile
ProSiebenSat.1 is an innovative digital group and the home of popular entertainment and digital consumer brands. Our Group’s strategic focus is on a diversified Group portfolio comprising three strong segments that complement each other: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment stands for best entertainment with our live and on-demand offerings. We use our millions-strong reach and expertise in the Entertainment business to establish leading brands also in other industries and to tap into digital revenue markets.
This is what our two other business segments stand for: With ParshipMeet Group, we have created a leading global player in the Dating segment, while in Commerce & Ventures, we are bundling the Group‘s growth businesses and building digital consumer brands into market leaders in their industries. Behind ProSiebenSat.1 are around 8,000 employees, who delight our audience and customers with great passion every day.